Presented By Big Rig Wraps - The Growing Demographic Most Marketers Miss
Thursday, October 29, 2020 (2:00 PM - 3:00 PM) (EDT)
Description
Is your marketing inclusive? If not you could be missing out on one trillion in purchasing power. The LGBTQ+ community is often an afterthought by many brands.
LGBTQ+ consumers specifically want to see brands take a stand on LGBTQ+ issues. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBTQ+ said they are more likely to buy from a brand that takes a stand on LGBTQ+ issues. The mere act of including LGBTQ+ people in messaging carries a lot of weight as well. In fact, nearly two-thirds of YouTube viewers surveyed who self-identified as LGBTQ+ said they’re more likely to buy from a brand that includes LGBTQ people and messages in their ads. (source https://bit.ly/3799J10 )
LGBTQ-friendly ads aren’t just resonating with LGBTQ+ viewers; women of all sexual orientations prefer LGBTQ-friendly ads. Nearly 60% of millennial women say they are more likely to remember and engage with a brand that’s LGBTQ+ friendly.
In this live Q & A conversation (via Zoom), get your questions answered and learn how to understand the LGBTQ community and speak to them in an authentic, non-stereotypical way.
Who Should Join This Workshop
Business owners and marketing teams who support diversity and want to tap into the trillion dollar LGBTQ market.
Participants Will Receive
A free assessment of your current marketing with tips on how you can improve your reach and better tap into the LGBTQ demographic.
For additional information, please contact Angela Baltkois - angela@bigrigwraps.ca or 1-855-972-7463 ext 203.