Building Brand Awareness with Google Part 2: Introduction to Google Ads

Building Brand Awareness with Google Part 2: Introduction to Google Ads

Tuesday, February 23, 2021 (2:00 PM - 4:00 PM) (EST)

Description

Destination Markham presents a series of workshops for Markham retailers, food and beverage establishments, and hoteliers to help them enhance their digital presence. This workshop will be taught by experienced professionals from General Assembly, a leader in tech education, and is the second of two focused on using SEO and Google marketing tools. Participants are encouraged but not required to take all sessions, each session will equip you with real tools to apply to your business. In this part two, participants will learn keyword audience targeting, how to design effective ad copy, and how to estimate your ad’s success. 

Key Takeaways: 

  • Define key advantages to creating a Google ad campaign 
  • Explain the difference in volume between low and high intent search campaigns 
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign 
  • Use tools to analyze how effective keywords are at generating clicks and leads 
  • Describe the impact that ad relevance has on converting prospects to users and customers 
  • Learn strategic methods to create effective ad copy

CLICK HERE TO REGISTER 

For additional information, please contact: info@visitmarkham.ca 

Online
Tuesday, February 23, 2021 (2:00 PM - 4:00 PM) (EST)
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