Building Brand Awareness with Google Part 1: SEO Training for Beginners

Building Brand Awareness with Google Part 1: SEO Training for Beginners

Monday, March 8, 2021 (2:00 PM - 4:00 PM) (EST)

Description

Destination Markham presents a series of workshops for Markham retailers, food and beverage establishments, and hoteliers to help them enhance their digital presence. This workshop will be taught by experienced professionals from General Assembly, a leader in tech education, and is the first of two focused on using SEO (Search Engine Optimization) and Google marketing tools. Participants are encouraged but not required to take all sessions, each session will equip you with real tools to apply to your business. In this part one, participants will learn how to rank your website at the top of search engines, like Google, and drive targeted traffic to your website. 

Key Takeaways:

  • Drivers of online traffic and the importance of SEO 
  • How search engines work and an introduction to SEO 
  • Keyword Research + Competitive Analysis 
  • On-Page Optimization 
  • Off-Page Optimization 
  • Link Building Strategies 
  • SEO Tools
  •  SEO vs SEM

CLICK HERE TO REGISTER

For additional information, please contact: info@visitmarkham.ca 

Online
Monday, March 8, 2021 (2:00 PM - 4:00 PM) (EST)
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