BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20210223T140000 DTEND;TZID=America/New_York:20210223T160000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Social Media Strategy Mapping DESCRIPTION:Destination Markham presents a series of workshops for Markham retailers\, food and beverage establishments\, and hoteliers to help them enhance their digital presence. This workshop will be taught in Mandarin by an experienced professional from General Assembly\, a leader in tech education. Participants are invited to take part in other Destination Markham workshops which are held in English\; each of which will equip businesses with real tools to apply to your business. In this workshop\, you will learn how to structure your social media efforts\, deploy your resources\, and ultimately launch a social media campaign that is professional and provides results you'll be able to interpret and understand.Key Takeaways: Learn how to develop and implement a social media strategy Create an elevator pitch that clearly defines your brand\, audience\, and a key differentiator Define and track the KPIs most relevant to your business Describe the difference between major social media platforms Identify which platforms to use for your business Explain the difference between publishing\, listening\, and reporting tools Create a weekly content calendar for your business CLICK HERE TO REGISTER About the Instructor\, Lexie Luo\, General Assembly:Digital Marketing expert consultant. 9 years of professional experience in Digital Marketing management. Expertise in strategy\, operation and performance optimization. Mandarin is my native language. I obtained my Master's degree in Marketing Management in Paris\, France. I currently work at a global IPO consulting firm Accenture. I do Digital Marketing strategy and performance consulting for North American companies. X-ALT-DESC;FMTTYPE=text/html:
Destination Markham presents a series of workshops for Markham retailers\, food and beverage establishments\, and hoteliers to help them enhance their digital presence. This workshop will be taught in Mandarin \;by an experienced professional from General Assembly\, a leader in tech education. Participants are invited to take part in other Destination Markham workshops which are held in English\; each of which will equip businesses with real tools to apply to your business. In this workshop\, you will learn how to structure your social media efforts\, deploy your resources\, and ultimately launch a social media campaign that is professional and provides results you&rsquo\;ll be able to interpret and understand.
Key Takeaways: \;
About the Instructor\, Lexie Luo\, General Assembly:
Digital Marketing expert consultant. 9 years of professional experience in Digital Marketing management. Expertise in strategy\, operation and performance optimization. Mandarin is my native language. I obtained my Master&rsquo\;s degree in Marketing Management in Paris\, France. I currently work at a global IPO consulting firm Accenture. I do Digital Marketing strategy and performance consulting for North American companies.
LOCATION: UID:e.1675.320466 SEQUENCE:3 DTSTAMP:20240328T175616Z URL:https://member.markhamboard.com/eventcalendar/Details/social-media-strategy-mapping-307360?sourceTypeId=Hub END:VEVENT END:VCALENDAR